Product designer

Half the work is the design.

Independent since 2019 · Portland, Oregon

Product screen of the Tidewell sleep web app: a Tonight view with a bedtime card set to 10:45 pm, a week of sleep bars, a wind-down checklist, three stats and a coach note.

Front-end developer

The other half is making it real.

I’m Rhea Lind. I design products and build them in production code, so what you approve is what ships.

Front-end developer

The other half is making it real.

I’m Rhea Lind. I design products and build them in production code, so what you approve is what ships.

Code editor showing the same feature: the BedtimeCard React component, the API route that saves the bedtime, passing tests and a ready preview deploy.

See the work

Get in touch

See the work

Get in touch

See the work

Get in touch

Three phone screens from the new Tidewell onboarding on a dark blue background: a question about what would make tomorrow better, a bedtime picker set to 10:45 pm, and a slow-breathing wind-down player

Product

Tidewell

2026

Onboarding that starts the first night

Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.

+18%

activation in the six weeks after launch

Read the project

Product

Tidewell

2026

Onboarding that starts the first night

Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.

+18%

activation in the six weeks after launch

Read the project

Product

Tidewell

2026

Onboarding that starts the first night

Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.

+18%

activation in the six weeks after launch

Read the project

Website

Mosswood Cycles

2025

A bike shop that loads before the rider gives up

Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.

+24%

checkout starts from product pages, first 60 days

Read the project

Website

Mosswood Cycles

2025

A bike shop that loads before the rider gives up

Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.

+24%

checkout starts from product pages, first 60 days

Read the project

Website

Mosswood Cycles

2025

A bike shop that loads before the rider gives up

Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.

+24%

checkout starts from product pages, first 60 days

Read the project

A Mosswood product page on a phone: the Ridgeline GR gravel bike at $1,995, with the rider’s size, M, shown right beside the price

How I work

The design half

Find the real problem

A week with your data, your support queue and five of your users.

A one-page brief we both sign

Decide on paper

Flows and sketches until the hard choices are made.

Annotated flows

Prototype in the browser

Real data on real devices, so we test the thing itself.

A working prototype on your domain

The build half

Build in your codebase

Production code in your repo, reviewed by your engineers from day one.

Weekly pull requests

Hand off a repo, not a file

Components, docs and tests your team can extend without me.

Storybook and a recorded walk-through

Stay for the launch

Two weeks of fixes and measurement after it goes live.

A results note at 30 days

A column of Ambry interface components in muted museum tones: a record card for a glazed bowl, filter chips, a search field with a toggle, and buttons

Design system

Ambry

2025

One system for four museum products

Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.

120

components in use across 3 teams, one quarter after release

Read the project

Design system

Ambry

2025

One system for four museum products

Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.

120

components in use across 3 teams, one quarter after release

Read the project

Design system

Ambry

2025

One system for four museum products

Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.

120

components in use across 3 teams, one quarter after release

Read the project

Product

Cobble

2024

A dashboard freelancers can read in ten seconds

Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.

−31%

support tickets per user, 90 days after launch

Read the project

Product

Cobble

2024

A dashboard freelancers can read in ten seconds

Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.

−31%

support tickets per user, 90 days after launch

Read the project

Product

Cobble

2024

A dashboard freelancers can read in ten seconds

Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.

−31%

support tickets per user, 90 days after launch

Read the project

The Cobble dashboard card: one large figure, $3,420 to set aside for tax, with a short breakdown below it

Since 2016

A small practice with long relationships.

10 years

in product design and front-end

10 years

in product design and front-end

projects shipped since going independent

4–5

projects a year, so each gets full attention

4–5

projects a year, so each gets full attention

7 in 10

projects from returning clients or referrals

7 in 10

projects from returning clients or referrals

We stopped arguing about buttons and started shipping features.

Lena Fischer

Design Director, Ambry

We stopped arguing about buttons and started shipping features.

Lena Fischer

Design Director, Ambry

We stopped arguing about buttons and started shipping features.

Lena Fischer

Design Director, Ambry

Our support queue went quiet the week it launched. That has never happened before.

Sam Whitlock

Head of Product, Cobble

Our support queue went quiet the week it launched. That has never happened before.

Sam Whitlock

Head of Product, Cobble

Our support queue went quiet the week it launched. That has never happened before.

Sam Whitlock

Head of Product, Cobble

Recognition

Featured

The Interface Annual, 2025

Honorable mention

Type & Screen Awards, 2024

Speaker

Northwest Front-End Summit, 2025

Contact

Booking projects from March 2027.

Two ways to work together.

A project

6–12 weeks

from $18,000

One product area, site or system, designed and built from brief to launch.

Design engineer on your team

3 days a week

3-month minimum

from $12,000 a month

I join your sprints, design in Figma and ship in your codebase.

Not sure which?

Send me what you’re building and your date.

Not sure which?

Send me what you’re building and your date.

hello@rhealind.com

Email me

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