Product designer
Half the work is the design.
Half the work
is the design.
Front-end developer
Other half is making it real.
Front-end developer
Other half is making it real.
Product
Tidewell
·
2026
Onboarding that starts the first night
Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.
+18%
activation in the six weeks after launch
Read the project
Product
Tidewell
·
2026
Onboarding that starts the first night
Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.
+18%
activation in the six weeks after launch
Read the project
Product
Tidewell
·
2026
Onboarding that starts the first night
Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.
+18%
activation in the six weeks after launch
Read the project
Website
Mosswood Cycles
·
2025
A bike shop that loads before the rider gives up
Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.
+24%
checkout starts from product pages, first 60 days
Read the project
Website
Mosswood Cycles
·
2025
A bike shop that loads before the rider gives up
Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.
+24%
checkout starts from product pages, first 60 days
Read the project
Website
Mosswood Cycles
·
2025
A bike shop that loads before the rider gives up
Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.
+24%
checkout starts from product pages, first 60 days
Read the project
How I work
The design half
The design half
01
Find the real problem
A week with your data, your support queue and five of your users.
A one-page brief we both sign
01
Find the real problem
A week with your data, your support queue and five of your users.
02
Decide on paper
Flows and sketches until the hard choices are made.
Annotated flows
02
Decide on paper
Flows and sketches until the hard choices are made.
03
Prototype in the browser
Real data on real devices, so we test the thing itself.
A working prototype on your domain
03
Prototype in the browser
Real data on real devices, so we test the thing itself.
How I work
The build half
04
Build in your codebase
Production code in your repo, reviewed by your engineers from day one.
Weekly pull requests
04
Build in your codebase
Production code in your repo, reviewed by your engineers from day one.
05
Hand off a repo, not a file
Components, docs and tests your team can extend without me.
Storybook and a recorded walk-through
05
Hand off a repo, not a file
Components, docs and tests your team can extend without me.
06
Stay for the launch
Two weeks of fixes and measurement after it goes live.
A results note at 30 days
06
Stay for the launch
Two weeks of fixes and measurement after it goes live.
Design system
Ambry
·
2025
One system for four museum products
Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.
120
components in use across 3 teams, one quarter after release
Read the project
Design system
Ambry
·
2025
One system for four museum products
Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.
120
components in use across 3 teams, one quarter after release
Read the project
Design system
Ambry
·
2025
One system for four museum products
Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.
120
components in use across 3 teams, one quarter after release
Read the project
Product
Cobble
·
2024
A dashboard freelancers can read in ten seconds
Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.
−31%
support tickets per user, 90 days after launch
Read the project
Product
Cobble
·
2024
A dashboard freelancers can read in ten seconds
Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.
−31%
support tickets per user, 90 days after launch
Read the project
Product
Cobble
·
2024
A dashboard freelancers can read in ten seconds
Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.
−31%
support tickets per user, 90 days after launch
Read the project
Since 2016
Since 2016
A small practice with long relationships.
A small practice with long relationships.
10 years
in product design and front-end
10 years
in product design and front-end
34
projects shipped since going independent
34
projects shipped since going independent
4–5
projects a year, so each gets full attention
4–5
projects a year, so each gets full attention
7 in 10
projects from returning clients or referrals
7 in 10
projects from returning clients or referrals
We stopped arguing about buttons and started shipping features.
Lena Fischer
Design Director, Ambry
We stopped arguing about buttons and started shipping features.
Lena Fischer
Design Director, Ambry
Our support queue went quiet the week it launched. That has never happened before.
Sam Whitlock
Head of Product, Cobble
Our support queue went quiet the week it launched. That has never happened before.
Sam Whitlock
Head of Product, Cobble
We stopped arguing about buttons and started shipping features.
Lena Fischer
Design Director, Ambry
Recognition
Featured
The Interface Annual, 2025
Honorable mention
Type & Screen Awards, 2024
Speaker
Northwest Front-End Summit, 2025
Contact
Contact
Booking projects from March 2027.
Booking projects from March 2027.
Two ways to work together.
Two ways to work together.
A project
A project
6–12 weeks
from $18,000
One product area, site or system, designed and built from brief to launch.
One product area, site or system, designed and built from brief to launch.
Design engineer on your team
Design engineer on your team
3 days a week
3-month minimum
from $12,000 a month
I join your sprints, design in Figma and ship in your codebase.
I join your sprints, design in Figma and ship in your codebase.
Not sure which? Send me what you’re building and your date.
Not sure which?
Send me what you’re building and your date.
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