About

I’m Rhea. I design it, then I build it.

Ten years in product design: first at agencies in Seattle and Portland, then, since 2019, as an independent who also writes the front-end code. Four or five projects a year, each with both halves of my attention.

Ten years in product design: first at agencies in Seattle and Portland, then, since 2019, as an independent who also writes the front-end code. Four or five projects a year, each with both halves of my attention.

One phone screen split down the middle: the left half is a pencil sketch, the right half is the finished navy app screen, labelled Designed and Built, above the name Rhea Lind, product designer and front-end developer.
One phone screen split down the middle: the left half is a pencil sketch, the right half is the finished navy app screen, labelled Designed and Built, above the name Rhea Lind, product designer and front-end developer.

2016–2019

The design half

Three years at two product agencies, designing apps for banks, clinics and retailers. I learned to make the hard call early, and watched good designs lose their best ideas in the handoff.

2019 onwards

The build half

So I learned React. Now the person who decides how it should feel makes it work in the browser, and your engineers keep the code after I’m gone.

How a project runs

Weeks 1–3: decide

Week 1

Discovery

Interviews, your data and your support queue. You get a one-page brief.

Week 2

Decisions

Flows and sketches, reviewed together twice.

Week 3

Prototype

A working prototype, tested with five of your users.

Weeks 4–12: build and ship

Build

Production code in your repo, with a review every week.

Handoff

Storybook, docs and a recorded walk-through.

Launch

Two weeks of fixes on call, and a results note at 30 days.

A good fit

A product or site with a launch date

A decision-maker in the room

An engineering team that will own the code

React, Vue, Angular or Shopify

A problem you can measure

Not a fit

Native iOS or Android apps

A logo or brand identity on its own

A redesign with no problem to solve

Fixed bids without a discovery week

Work that has to start this month

Who I work with

A small bench for bigger projects.

For bigger projects I bring people I’ve worked with for years. You meet them before they start.

Jonah Feld

Writer

UX writing and launch copy. On four of my last ten projects.

Mei Tanaka

Motion designer

Product motion and launch films, when a project needs more than transitions.

Recognition

Featured

The Interface Annual, 2025

Honorable mention

Type & Screen Awards, 2024

Speaker

Northwest Front-End Summit, 2025

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

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