Work

Work

Selected work, 2019–2026

Selected work, 2019–2026

Six projects across products, websites and design systems. I designed and built each one.

Six projects across products, websites and design systems. I designed and built each one.

A board of six project tiles in their own colours: a sleep app's bedtime screen, a bike product card at $1,995, a museum collection table, a tax figure of $3,420, an oat linen swatch, and a clinic booking grid with 9:40 selected.
Three phone screens from the new Tidewell onboarding on a dark blue background: a question about what would make tomorrow better, a bedtime picker set to 10:45 pm, and a slow-breathing wind-down player
Three phone screens from the new Tidewell onboarding on a dark blue background: a question about what would make tomorrow better, a bedtime picker set to 10:45 pm, and a slow-breathing wind-down player

Product

Tidewell

·

2026

Onboarding that starts the first night

Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.

+18%

activation in the six weeks after launch

Read the project

Product

Tidewell

·

2026

Onboarding that starts the first night

Tidewell lost half its sign-ups before night one. I cut onboarding from seven screens to three and built it in their React app.

+18%

activation in the six weeks after launch

Read the project

Website

Mosswood Cycles

·

2025

A bike shop that loads before the rider gives up

Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.

+24%

checkout starts from product pages, first 60 days

Read the project

Website

Mosswood Cycles

·

2025

A bike shop that loads before the rider gives up

Mosswood’s product pages took four seconds to load on a phone and hid the size guide. I redesigned them and rebuilt the store’s front end.

+24%

checkout starts from product pages, first 60 days

Read the project

A Mosswood product page on a phone: the Ridgeline GR gravel bike at $1,995, with the rider’s size, M, shown right beside the price
A Mosswood product page on a phone: the Ridgeline GR gravel bike at $1,995, with the rider’s size, M, shown right beside the price
A column of Ambry interface components in muted museum tones: a record card for a glazed bowl, filter chips, a search field with a toggle, and buttons
A column of Ambry interface components in muted museum tones: a record card for a glazed bowl, filter chips, a search field with a toggle, and buttons

Design system

Ambry

·

2025

One system for four museum products

Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.

120

components in use across 3 teams, one quarter after release

Read the project

Design system

Ambry

·

2025

One system for four museum products

Ambry had four products and four sets of buttons. I designed one system and shipped it as a React library their three teams use.

120

components in use across 3 teams, one quarter after release

Read the project

Product

Cobble

·

2024

A dashboard freelancers can read in ten seconds

Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.

−31%

support tickets per user, 90 days after launch

Read the project

Product

Cobble

·

2024

A dashboard freelancers can read in ten seconds

Cobble’s dashboard had 11 charts and a support queue asking where the tax number was. I replaced it with one clear answer and built it.

−31%

support tickets per user, 90 days after launch

Read the project

The Cobble dashboard card: one large figure, $3,420 to set aside for tax, with a short breakdown below it
The Cobble dashboard card: one large figure, $3,420 to set aside for tax, with a short breakdown below it
A tablet showing the Harbor & Fen product page for a washed linen duvet cover, $240, in Oat, for oak floors, with an actual-size weave close-up and a fabric swatch card beside it.
A tablet showing the Harbor & Fen product page for a washed linen duvet cover, $240, in Oat, for oak floors, with an actual-size weave close-up and a fabric swatch card beside it.

Website

Harbor & Fen

·

2024

A linen store you can almost touch

Harbor & Fen sold linen with stock photos and a stock theme, and color returns were high. I designed the store around fabric close-ups and built it.

+19%

average order value, first 90 days

Read the project

Website

Harbor & Fen

·

2024

A linen store you can almost touch

Harbor & Fen sold linen with stock photos and a stock theme, and color returns were high. I designed the store around fabric close-ups and built it.

+19%

average order value, first 90 days

Read the project

Product

Quarry Health

·

2023

Booking a clinic visit in under a minute

Quarry’s patients booked by phone because the web flow had six steps. I designed a one-page booking flow and built it into their Angular app.

58 s

median time to book, down from 4 min 10 s

Read the project

Product

Quarry Health

·

2023

Booking a clinic visit in under a minute

Quarry’s patients booked by phone because the web flow had six steps. I designed a one-page booking flow and built it into their Angular app.

58 s

median time to book, down from 4 min 10 s

Read the project

The one-page Quarry booking flow on a phone: available times first, in large buttons, with a short form below
The one-page Quarry booking flow on a phone: available times first, in large buttons, with a short form below

Capabilities

Capabilities

Both halves.

Both halves.

Design side

Design side

Product strategy and briefs

Product strategy and briefs

User research and testing

User research and testing

Interaction and visual design

Interaction and visual design

Design systems

Design systems

Prototyping

Prototyping

Accessibility (WCAG 2.2)

Accessibility (WCAG 2.2)

Figma

Framer

FigJam

Maze

Capabilities

One person.

Build side

React and Next.js

TypeScript

Vue and Angular, when that’s your codebase

CSS and motion

Component libraries and Storybook

Performance and Core Web Vitals

VS Code

GitHub

Vercel

Playwright

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

Contact

Have a project with a date on it?

Tell me what you’re building and when it needs to ship. I’ll reply with whether I can help, and how.

A new email to hello@rhealind.com asking to talk about a project with a June launch, beside a March 2027 calendar whose first week is highlighted as 'Booking from', and a tag reading 'Replies within 1 business day'.

Booking from March 2027

Replies within 1 business day

Pacific Time

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